Everything We've Built for Home Services SEO
This is the complete, curated body of work behind our home services SEO practice — the guides we teach from, the original research we publish, the tools we build, and the results we can prove. Every asset here was written for contractors competing in local search, not lifted from a generic playbook. Start anywhere; the sections below group everything by how you like to work.
62 resources
Last updated August 2026
Start Here
The Complete Local SEO Guide for HVAC Companies
Updated August 2026
73% of Home Services Sites Fail Core Web Vitals
Updated August 2026
Local SEO Grader for Contractors
Updated August 2026
Home Services SEO Guides
The evergreen education layer. Long-form playbooks we teach from, written for contractors who want to understand the work — whether they run it in-house or hand it to us.
The Complete Local SEO Guide for HVAC
Rank across every service area you cover.
Service-Area Pages That Actually Rank
Build city pages without doorway-page risk.
Google Business Profile for Contractors
The checklist we run on every new account.
More guides:
- Plumbing SEO: A Practical Starter Guide
- Roofing SEO After a Storm Surge
- How to Structure a Multi-Location Contractor Site
- Technical SEO for WordPress Contractor Sites
- Review Generation That Survives Google Updates
- Seasonal Content Planning for HVAC
- Electrician SEO: Local Keyword Mapping
- Landing Pages for Emergency Services
- Internal Linking for Service-Area Businesses
Home Services SEO Research & Benchmarks
Original data, gathered and published by us. We audit real home services sites at scale so the benchmarks you plan against come from this industry, not a generic sample.
73% of Sites Fail Core Web Vitals
We audited 400 contractor sites across six trades.
2.4x More Clicks to the Map Pack
Where homeowner clicks land on local queries.
61% Have No Service-Area Pages
Local page coverage benchmarks, split by trade.
Home Services SEO Case Studies
Real engagements with the numbers attached. Each one shows the starting position, the work we prioritised, and the operating result it produced.
+182% Booked Revenue, Multi-Location HVAC
Rebuilt local pages and a service-area engine.
+118% Non-Brand Traffic, Plumbing
Grew service-page authority quarter over quarter.
3.4x Qualified Leads, Roofing
Storm-season content plus profile optimisation.
Home Services SEO Templates & Resources
Downloadables you can use today — templates, checklists, worksheets, keyword lists, and content calendars, all built around how home services companies actually operate.
Local Keyword Mapping Template
Map trades and cities to pages in one tab.
Contractor Technical SEO Checklist
The 42-point audit we run before launch.
Service-Area Page Content Brief
A writer-ready brief that keeps pages unique.
More templates & resources:
- Google Business Profile Optimisation Checklist
- Review Request Email Templates
- Monthly SEO Reporting Template
- Content Calendar for HVAC Seasonality
- Citation Cleanup Tracker
- Competitor Gap Analysis Sheet
- Schema Markup Snippets for Contractors
- Landing Page Wireframe Kit
- Call Tracking Setup Worksheet
- Keyword List: Plumbing (1,200 terms)
- Keyword List: Roofing (900 terms)
- Contractor Onboarding Questionnaire
Free Home Services SEO Tools
Interactive calculators, graders, and generators. Free to use, no signup, each built to answer one specific question fast.
Local SEO Grader for Contractors
Score your site against 20 local factors.
Service-Area Keyword Finder
Generate city-plus-service keyword sets.
Map Pack Rank Checker
See your local pack position by postcode.
Home Services Collections
Curated best-of roundups. When we find work worth studying — sites, tools, branding — we group it here by trade.
Best HVAC Websites of 2026
Twenty sites that get local conversion right.
Best Plumbing Brand Identities
Branding that stands out in the map pack.
Best Contractor SEO Tools
The stack we actually recommend to clients.
More collections:
Home Services Website Deep-Dives
Teardowns of individual home services websites. What each site does well, what it leaves on the table, and what you can copy.
ARS / Rescue Rooter Teardown
Service-area architecture at national scale.
Roto-Rooter Teardown
Emergency intent built into every template.
Mr. Handyman Teardown
Franchise location pages without duplication.
More deep-dives:
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